What: Testimonials are a type of social proof. They show visitors that your product is desirable, and they are in good company. They also re-state your benefits through the lens of a person like your visitor, while appearing objective.
Client logos are a great form of landing page social proof. Examples of client logos on SaaS landing pages are coming soon.
Watch me roast well-known SaaS landing pages
What: show your visitor what life will be like after implementing your product. Tell that story with words, metrics or visuals. See 7 examples below.
Popwork's brilliant landing page
Basecamp's landing page
Nomad Cooks: before and after
Hotjar's new landing page
Created by Olly