Landing Page Copy

Quantification and specificity

What: Images are a powerful way to show your product but can be overwhelming. Using annotations and labels can help point the user to critical info, or contextualise the benefits.

Examples

You / your language

What: Short animations can explain flows simply and help you bring your product to life on your landing page.

Examples

Building pain

What: Use emotional language to amplify the pain of the current way of doing things to drive people to act.

Examples

Benefits language

What: Focus on the why not the what. Why does that feature matter?

Examples

Watch me roast well-known SaaS landing pages

What: show your visitor what life will be like after implementing your product. Tell that story with words, metrics or visuals. See 7 examples below.

Popwork's brilliant landing page

Basecamp's landing page

Nomad Cooks: before and after

Hotjar's new landing page

Created by Olly

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