Quantification and specificity
What: Images are a powerful way to show your product but can be overwhelming. Using annotations and labels can help point the user to critical info, or contextualise the benefits.
You / your language
What: Short animations can explain flows simply and help you bring your product to life on your landing page.
What: Use emotional language to amplify the pain of the current way of doing things to drive people to act.
What: Focus on the why not the what. Why does that feature matter?
Watch me roast well-known SaaS landing pages
What: show your visitor what life will be like after implementing your product. Tell that story with words, metrics or visuals. See 7 examples below.
Popwork's brilliant landing page
Basecamp's landing page
Nomad Cooks: before and after
Hotjar's new landing page
Created by Olly